Resume of Edwin S. Lee, III



	Edwin S. Lee, III 9352 Holt Road, Carmel, CA 93923 (831) 626-8719 E-mail: edwinlee@alum.mit.edu Web Page: www.elew.com Entrepreneur, executive, and engineer in the electronics industry with an inquiring mind, marketing vision, and sense of humor. Founded and managed two successful electronics companies, received 23 US patents, established an industrial computer standard in the USA and the Peoples Republic of China, and developed and taught a sales seminar for executives "How to Sell through Reps, Distributors, and VARs." Wrote and published "The Handbook of Channel Marketing," a comprehensive book for CEOs and sales professionals on how to plan, select, hire, manage, and market through sales channels and channel organizations. Currently writing "Plantations in the Jungle: lessons from nature on how to rescue modern civilization." CAREER HIGHLIGHTS As Founder and CEO of Pro-Log Corporation: Led Pro-Log for 16 years including 10 consecutive years of growth and profits. Growth funded entirely from profits, from startup and $150,000 equity to $20 million annual sales and $4.3 million equity. Successfully repositioned business from PROM Programmers, instruments with limited growth potential, to industrial computers. Launched and nourished corporate automation program that produced >40% increase in shipments per employee in a 4 year period, increased inventory turns from 1.7 to over 6, reduced WIP to 2 days and generated a distinct competitive advantage in product quality and cost in a global market. Set corporate quality standards which produced 5 year product warranty, 10 year minimum operating life in hostile environments, and MTBF rates that still lead the industry. Conceived and managed business strategy that made the STD Bus, a product invented by Pro-Log, an international industrial computer standard. Sold products, developed promotional material, set up domestic and international sales and marketing organizations, and taught over 100 hardware/software workshops on how to use microprocessors in automation and control. Developed marketing and sales organization in Pacific Rim and established Pro-Log's STD bus as first officially recognized industrial computer standard in China. Introduced Government of Peoples Republic of China to American Electronics Association (AEA), led to AEA office in Beijing and business tour of USA by China's Minister of Electronics. Chaired a user task force in AEA on semiconductor dumping issue with Japan, and testified for AEA at Department of Commerce hearing on dumping sanctions. As Founder and VP Engineering of MSI Data Corporation: Designed, developed, and produced innovative electronic order-entry system for supermarkets. Sold and installed first systems ordered for supermarkets in Michigan. Established on-site, nationwide, field service organization. Wrote and negotiated profitable field service agreements with supermarket chains. Raised first round of venture capital from an SBIC. That $400,000 debenture with warrants returned over $6 million in profits at the IPO four years later. As Consultant and Founder of Ed Lee Executive Workshop: Developed and teach management seminar: How to Sell Through Reps, Distributors, and VARs. Wrote and published book: The Handbook of Channel Marketing. Developed and taught four week course on Project Management to executives in Shanghai. Developed and taught introductory management workshop on ISO 9000. Developed *CompactPCI* business strategy and marketing presentations for client company. Taught seminars, published articles and chaired the T11.4 NCITs standards committee on *Fibre Channel* data communications technology. As Director of Marketing New Business for Plantronics Developed major study and recommendations for wireless headset. Options included FCC Part 16 low frequency RF and high frequency RF spread spectrum, and infra-red. Discovered opportunity and conducted study of value of three dimensional sound (Q Sound) in business use of headsets. Evaluated supplier and partnership opportunities for Plantronics in Hong-Kong and Japan. OTHER HIGHLIGHTS Formed and led consulting team that successfully designed and built the first microprocessor based heart-monitoring system (used Intel's 4004 CPU). Evaluated investment opportunities for an SBIC. Founded and led a toy manufacturer, established its retail sales channel which included Toys-R-Us, bicycle shops, and supermarkets. Developed TV advertising and test marketing. Earned 23 US patents in associative memory systems, computer circuits, electronics systems, non-linear magnetics, and superconductor circuits. Published over 30 papers and magazine editorials on business, legal, and technical subjects in publications that include Electronics Business, EETimes, High-Technology, Software News, Mini-Micro Systems, and EDN, Performance Computing and Enterprise Computing. Spoke on business, legal, and technical subjects at conferences including PCI Bus Spring 96, National Joint Computer, Conference, Advanced Control Conference, The First Southeastern Computer Law Institute, International Congress of Microelectronics, and Compcon89, FCTC98 and FCTC99. EDUCATION BSEE from Massachusetts Institute of Technology Mahler Advanced Management Program 09/11/04 Homepage

Edwin S. Lee, III
9352 Holt Road, Carmel, CA 93923
(831) 626-8719
E-mail: edwinlee@alum.mit.edu
Web Page: www.elew.com

Entrepreneur, executive, and engineer in the electronics industry with an inquiring mind, marketing vision, and sense of humor. Founded and managed two successful electronics companies, received 23 US patents, established an industrial computer standard in the USA and the Peoples Republic of China, and developed and taught a sales seminar for executives "How to Sell through Reps, Distributors, and VARs." Wrote and published "The Handbook of Channel Marketing," a comprehensive book for CEOs and sales professionals on how to plan, select, hire, manage, and market through sales channels and channel organizations.

Currently writing "Plantations in the Jungle: lessons from nature on how to rescue modern civilization."

CAREER HIGHLIGHTS

As Founder and CEO of Pro-Log Corporation:
Led Pro-Log for 16 years including 10 consecutive years of growth and profits. Growth funded entirely from profits, from startup and $150,000 equity to $20 million annual sales and $4.3 million equity.
Successfully repositioned business from PROM Programmers, instruments with limited growth potential, to industrial computers.
Launched and nourished corporate automation program that produced >40% increase in shipments per employee in a 4 year period, increased inventory turns from 1.7 to over 6, reduced WIP to 2 days and generated
a distinct competitive advantage in product quality and cost in a global
market.
Set corporate quality standards which produced 5 year product warranty, 10 year minimum operating life in hostile environments, and MTBF rates that still lead the industry.
Conceived and managed business strategy that made the STD Bus, a product invented by Pro-Log, an international industrial computer standard.
Sold products, developed promotional material, set up domestic and international sales and marketing organizations, and taught over 100 hardware/software workshops on how to use microprocessors in automation and control.
Developed marketing and sales organization in Pacific Rim and established Pro-Log's STD bus as first officially recognized industrial computer standard in China.
Introduced Government of Peoples Republic of China to American Electronics Association (AEA), led to AEA office in Beijing and business tour of USA by China's Minister of Electronics.
Chaired a user task force in AEA on semiconductor dumping issue with Japan, and testified for AEA at Department of Commerce hearing on dumping sanctions.

As Founder and VP Engineering of MSI Data Corporation:
Designed, developed, and produced innovative electronic order-entry system for supermarkets.
Sold and installed first systems ordered for supermarkets in Michigan.
Established on-site, nationwide, field service organization. Wrote and negotiated profitable field service agreements with supermarket chains.
Raised first round of venture capital from an SBIC. That $400,000 debenture with warrants returned over $6 million in profits at the IPO four years later.

As Consultant and Founder of Ed Lee Executive Workshop:
Developed and teach management seminar: How to Sell Through Reps, Distributors, and VARs.
Wrote and published book: The Handbook of Channel Marketing.
Developed and taught four week course on Project Management to executives in Shanghai.
Developed and taught introductory management workshop on ISO 9000.
Developed CompactPCI business strategy and marketing presentations for client company.
Taught seminars, published articles and chaired the T11.4 NCITs standards committee on Fibre Channel data communications technology.

As Director of Marketing New Business for Plantronics
Developed major study and recommendations for wireless headset. Options included FCC Part 16 low frequency RF and high frequency RF spread spectrum, and infra-red.
Discovered opportunity and conducted study of value of three dimensional sound (Q Sound) in business use of headsets.
Evaluated supplier and partnership opportunities for Plantronics in Hong-Kong and Japan.

OTHER HIGHLIGHTS

Formed and led consulting team that successfully designed and built the first microprocessor based heart-monitoring system (used Intel's 4004 CPU).

Evaluated investment opportunities for an SBIC.

Founded and led a toy manufacturer, established its retail sales channel which included Toys-R-Us, bicycle shops, and supermarkets. Developed TV advertising and test marketing.

Earned 23 US patents in associative memory systems, computer circuits, electronics systems, non-linear magnetics, and superconductor circuits.

Published over 30 papers and magazine editorials on business, legal, and technical subjects in publications that include Electronics Business, EETimes, High-Technology, Software News, Mini-Micro Systems, and EDN, Performance Computing and Enterprise Computing.

Spoke on business, legal, and technical subjects at conferences including PCI Bus Spring 96, National Joint Computer, Conference, Advanced Control Conference, The First Southeastern Computer Law Institute, International Congress of Microelectronics, and Compcon89, FCTC98 and FCTC99.

EDUCATION

BSEE from Massachusetts Institute of Technology

Mahler Advanced Management Program

09/11/04

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